Strategi Green Human Resource Management dalam Meningkatkan Employer Branding di Era Keberlanjutan
Keywords:
employer branding, Green Human Resource Management, human resources, sustainabilityAbstract
This research explores the role of Green Human Resource Management (GHRM) in enhancing employer branding in the context of sustainability. The study employed a systematic literature review to analyze the relationship between GHRM practices and their impact on employer branding, with a focus on environmental and social responsibility within organizations. Key findings revealed that the integration of sustainable practices into human resource management not only contributes to the company’s environmental goals but also strengthens its employer branding, making it more attractive to potential talent. Companies that adopt GHRM strategies are more likely to attract and retain employees who share values aligned with sustainability. However, the research also identified several challenges in implementing GHRM, including limited resources, lack of understanding, and inconsistent commitment from management. The study concludes that while GHRM offers substantial benefits for both organizational reputation and talent acquisition, effective implementation requires strong leadership and continuous support from all organizational levels.
References
Afriyani, F., Hasan, L. D., Rokhmat, A., Wahyudin, Y., & Syarweny, N. (2024). Manajemen Sumber Daya Manusia: Teori Komprehensif dalam MSDM. PT. Sonpedia Publishing Indonesia.
Agustriyana, D., Marianti, M. M., & Deti, R. (2024). SYSTEMATIC LITERATURE REVIEW, MANAJEMEN TALENTA (TALENT MANAGEMENT). Jurnal Darma Agung, 32(5), 187-198.
Ali, A. S., Hermawan, A., & Asnawi, Y. H. (2019). Konsep dan tantangan dalam implementasi talent management di perusahaan multinasional: Studi kasus PT Unilever Indonesia Tbk. Journal of Theory and Applied Management (Jurnal Manajemen Teori Dan Terapan), 12(1), 1-17.
Arifin, Y., Rizky, G., Adhicandra, I., Riadi, H. F., & Siswanto, A. (2024). Manajemen Sumber Daya Manusia: Dasar-Dasar MSDM. PT. Sonpedia Publishing Indonesia.
Dahlia, L. (2024). PENGARUH RETENSI TALENTA, KETERLIBATAN KARYAWAN TERHADAP KINERJA KARYAWAN MELALUI BRANDING KARYAWAN DAN KEPUASAN KERJA (STUDI PADA PERUSAHAAN OTOMOTIF DI KOTA TANGERANG)= THE EFFECT OF TALENT RETENTION, EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE BRANDING AND JOB SATISFACTION (STUDY OF AUTOMOTIVE COMPANIES IN TANGERANG CITY) (Doctoral dissertation, Universitas Hasanuddin).
Devy, N. S. (2024). STAFFING DI PERUSAHAAN MANUFACTURING.
Febrianty, S. E., & Muhammad, S. (2023). Manajemen sumber daya manusia yang pro Gen Z. UPPM universitas malahayati.
Idris, S. E. (2025). Peran Teknologi. Ekonomi Manajemen Sumber Daya Manusia, 73.
Kusuma, E. A. (2021). Transformasi digital industri telekomunikasi di era disrupsi: integrasi manajemen strategis human capital dan budaya organisasi pada PT. Telkom Indonesia (Persero) TBK.
Luhgiatno, L., Nirbita, B. N., Tusri, Y., Fitriana, A., Supriyono, S., Setiawan, H., ... & Prasetya, P. (2024). Isu Terkini Riset Manajemen Bisnis dan Ekonomi.
MM, M. M. S. S., Suciati, P., Yuliyanto, H., Kom, M., Viendyasari, M., & Sancoko, S. (2024). TRANSFORMASI DAN INOVASI PENDIDIKAN UNTUK INDUSTRIALISASI DAN ENERGI BERKELANJUTAN. Nas Media Pustaka.
MM, M. M. S. S., Suciati, P., Yuliyanto, H., Kom, M., Viendyasari, M., & Sancoko, S. (2024). TRANSFORMASI DAN INOVASI PENDIDIKAN UNTUK INDUSTRIALISASI DAN ENERGI BERKELANJUTAN. Nas Media Pustaka.
Razan, M. K. A. (2023). ANALISIS STRATEGI KOMUNIKASI PT SUMBER ALFARIA TRIJAYA BRANCH KLATEN DALAM PROSES EMPLOYER BRANDING (Doctoral dissertation, UNIVERSITAS ISLAM SULTAN AGUNG).
Rizky, G., Hildawati, H., Judijanto, L., Jumiono, A., Syafruddin, S., Kusmayadi, Y., ... & Wibowo, S. E. (2024). Dasar-Dasar Manajemen Sumber Daya Manusia: Konsep, Teori, dan Penerapannya dalam Organisasi. PT. Sonpedia Publishing Indonesia.
Sarana, S. A., & Sari, V. P. (2022). Strategi Nation Branding Malaysia dalam Penggalakan Pariwisata Medis terhadap Publik Indonesia. Padjadjaran Journal of International Relations, 4(2), 179-200.
Suhendra, A., Susanto, P. C., Barus, G. A., Setiadi, B., Sidjabat, S., Triana, N. N., ... & Mayasari, N. (2024). KEPEMIMPINAN KORPORASI Strategi dan Implementasi di Era Modern. Penerbit Widina.
Utomo, M. N., Rita, M. R., Pratiwi, S. R., & Puspitasari, I. (2022). Green Business: Strategi Membangun Kewirausahaan Berdaya Saing dan Berkelanjutan. Syiah Kuala University Press.
Yulianti, I. A. (2024). Upaya Employee Retention Melalui Employer Branding Dan Employee Engagement (Studi Kasus Pada Perbankan BUMN Di Kota Semarang) (Doctoral dissertation, Universitas Islam Sultan Agung Semarang).
Zega, A. W., Aprinawati, M. S. T., Nainggolan, A., Amalia, D. D., Manik, E., Sinaga, M. P., & Kabeakan, S. P. (2024). Talent Management Development Strategy in Improving Human Resources Quality Towards Society 5.0 Era: Literature Review. Jurnal Nasional Holistic Science, 4(3), 551-563.
